23rd January 2017

Lessons from 2016 as a guide to 2017 priorities…

With the momentous events of 2016 still very fresh in all our minds, the Measurement Practice team recently reflected on the implications of these events on key communications and measurement […]
23rd January 2017

Barbara Bassi – Investire nei ferri del mestiere

Scorro i dati dell’edizione 2017 dell’Edelman Trust Barometer, uno studio internazionale sulla fiducia da parte delle persone verso il mondo degli affari, delle imprese, dei media, delle istituzioni e delle […]
23rd January 2017

Barbara Bassi – Investing in the tools of the trade.

I have been reading the 2017 Edelman Trust Barometer, an annual study on the general public’s trust in business, mass media, government and NGOs. The findings are based on the […]
23rd January 2017

Mike Daniels – Look at what is really happening.

Dislocation, disruption, distemper. Words that describe the impact of last year’s events communications and, more narrowly, communications measurement. Three macro-trends are increasingly merging, with the potential to change radically the […]