23rd January 2017

Pat Molloy – The robots really are coming!

We’ve seen Brexit the US presidential election, and the failure of the pollsters (and betting markets) to predict the outcomes.  But I want to talk about what might turn out […]
23rd January 2017

Guy Corbet – A little humility (or realism), please.

Sometimes communicators should temper their view of where they fit into the world with a note of realism.  Too often PRs rush into a crisis with missionary zeal.  If only the […]
23rd January 2017

Liam Kelly – Fake news proves the power of earned content.

We have recently seen the true potential and power of earned media content marketing.  The proof came from an unexpected source, which would have been overlooked a year ago: fake news. […]
23rd January 2017

Colin Wheeler – Why we still need experts.

Last year experts were pilloried for their failure to predict events accurately. Nate Silver, having famously correctly predicted all 50 state results in the 2012 US Presidential Election, was largely […]