The communications industry has long struggled to prove the value of its work. In part, the answer must be to do more self-evidently valuable work, but making the case beyond […]
Sometimes communicators should temper their view of where they fit into the world with a note of realism. Too often PRs rush into a crisis with missionary zeal. If only the […]
The public relations industry has for a long time lobbied to be taken more seriously around the board table. While advertisers, sales and marketers have ruled the roost, PR and […]
