Mike Daniels

22nd September 2016

The TMP team: Liam Kelly on why PR needs to embrace data

TMP’s team comprises five (soon to be six!) of the most experienced practitioners in their respective fields. I wanted to find out why my simple idea for a virtual consultancy […]
8th June 2016

How clients feel about communications measurement – our survey is OPEN!

We’ve been interested for some time in how clients really view their measurement programmes – whether they deliver value, how much the data is used (and useful) and what’s missing […]
7th June 2016

Finding out how clients feel about their measurement programmes…

In a former life, as a practitioner of large scale media analysis programmes for major brand owners, governments and NGOs, I found it a continuing source of frustration that we […]
19th May 2016

Influential influencers – hard to find…

Reflecting on my previous blog post about research into influencers and their impact on purchase intentions, and the generally supportive reaction to the main argument of the post, that Twitter’s […]