Your guarantee of success – the team
Mike Daniels has over 25 years experience in research, PR and marketing communications, and co-founded Report International, a pioneer & leader in media analysis research. He is a past Chairman and a founding Lifetime Fellow of AMEC, and a member of the IPR Commission on Measurement. Mike focuses on clients' business and communications objectives.
Research & integration
Colin Wheeler is our primary research expert, specialising in integrating diverse research programmes to derive true actionable insight. Colin is an AMEC board member. Colin’s remit is to mine data for added insight to support strategic planning and resource optimisation.
Media analysis & insight
Liam Kelly has over 15 year’s experience in media analysis, working initially at Report International, and latterly as VP for Insight at Cision. His practical, operational experience of global communications research projects underpins our programme management and insight delivery
Communications & strategy
Guy Corbet is a corporate comms and strategy expert, specialising in translating research data into practical business and communications programmes. Guy’s experience provides the bridge between our research capability and its translation into communications objectives.
Analytics, data mining & technology
Pat Molloy, with over 30 years experience in research technologies and statistics, is our analytics, insight and data mining expert. Pat’s focus is to identify and plan technology solutions identified as business critical by the Measurement Practice team.
Training, international operations
Barbara Bassi has over 20 years’ experience in journalism and public relations before founding the Italian market leader in media analysis. Barbara teaches “Measuring Communications Effectiveness” at the University of Milan. Her strengths are aligning communications strategies to journalist needs, stakeholder training and international operations. She is an AMEC Board member, Vice-Chair of the AMEC College and Training Working Group, and Cannes Lions Advisor for research and measurement categories. She can be reached on 00393487213972