Guy Corbet

3rd March 2017

In defence of AVEs

The communications industry has long struggled to prove the value of its work.  In part, the answer must be to do more self-evidently valuable work, but making the case beyond […]
23rd January 2017

Guy Corbet – A little humility (or realism), please.

Sometimes communicators should temper their view of where they fit into the world with a note of realism.  Too often PRs rush into a crisis with missionary zeal.  If only the […]
13th July 2016

Measurement: time for communications to grasp the nettle

The public relations industry has for a long time lobbied to be taken more seriously around the board table.  While advertisers, sales and marketers have ruled the roost, PR and […]