Hamish Pringle offers below a critical response to a recent paper by Jim MacNamara, which outlined 8 key arguments against use of the AVE metric. Hamish brings an advertising perspective […]
With the momentous events of 2016 still very fresh in all our minds, the Measurement Practice team recently reflected on the implications of these events on key communications and measurement […]
Dislocation, disruption, distemper. Words that describe the impact of last year’s events communications and, more narrowly, communications measurement. Three macro-trends are increasingly merging, with the potential to change radically the […]
Following on from our last update, in which Liam Kelly wrote about his motivation for working with TMP, Pat Molloy now adds his own thoughts. Pat has decades of experience […]
