In a previous life, I created a successful integrated marketing business, linking PR to above and below the line marketing. One of our offerings was the creation of data, researched […]
Here at TMP, we’re all about helping clients get the most out of their measurement investments. Over at PR Measured, Liam Kelly has posted a really useful set of five […]
We decided to go all formal and issue a real Press Release! Here’s what we wrote: The Measurement Practice launches to help clients and agencies better understand the value of […]
I was recently asked by Sophia Karakeva CMO at DataScouting to give my views on a number of topics facing the measurement industry – the original is here. I asked […]
