15th March 2016

The Measurement Practice goes live!

After many weeks of deliberation, including the necessary quota of lunches, we’re at last ready to launch The Measurement Practice. TMP is a virtual consultancy, made up of a group […]
31st March 2016

Awards organisers demand measurement, but…

In recent years, awards have become an important feature of the PR landscape, both here in the UK and in the US. Companies and their agencies devote considerable time and […]
8th April 2016

Best practice & challenges for measurement – an interview with DataScouting

I was recently asked by Sophia Karakeva CMO at DataScouting to give my views on a number of topics facing the measurement industry – the original is here. I asked […]
12th April 2016

We must be legit – we’ve issued a press release!

We decided to go all formal and issue a real Press Release! Here’s what we wrote: The Measurement Practice launches to help clients and agencies better understand the value of […]