26th July 2017

It’s time for a different approach to the lingering AVE problem

If you have any interest in PR measurement, you’ll probably have read about a recent educational initiative from AMEC, supported by various PR associations, to make yet another final effort […]
26th July 2017

A critical response to the eight main arguments against AVEs in Macnamara’s paper

Hamish Pringle offers below a critical response to a recent paper by Jim MacNamara, which outlined 8 key arguments against use of the AVE metric. Hamish brings an advertising perspective […]