In a former life, as a practitioner of large scale media analysis programmes for major brand owners, governments and NGOs, I found it a continuing source of frustration that we […]
Reflecting on my previous blog post about research into influencers and their impact on purchase intentions, and the generally supportive reaction to the main argument of the post, that Twitter’s […]
In a previous life, I created a successful integrated marketing business, linking PR to above and below the line marketing. One of our offerings was the creation of data, researched […]
Here at TMP, we’re all about helping clients get the most out of their measurement investments. Over at PR Measured, Liam Kelly has posted a really useful set of five […]
