We offer joined-up thinking - from start to finish
All too often communications measurement and evaluation efforts fail because of some common challenges:
Communications teams are unsure how to measure what they do
Suppliers and users together don’t focus enough on business outcomes
The Measurement Practice bridges those gaps, so campaigns and strategies can be planned and developed on solid foundations.
- Evaluation suppliers fail to generate actionable insight
The Measurement Practice bridges those gaps, so campaigns and strategies can be planned and developed on solid foundations.
- Rapid diagnostic healthcheck to identify key strengths and weaknesses and offer recommendations ... More
- Comprehensive auditing of existing research programmes to ensure they are fit for purpose ... More
- Aligning existing research programmes to deliver greater value -
tactically and strategically ... More - Integrating communications research data with other pre-existing data - surfacing insight...
- Supplier identification and due diligence ... More
- Scoping stakeholder requirements for new research programmes
- Scoring tender/RfP responses
- Implementing insights to drive business value ... More
- Workshops for internal stakeholders ... More
