May 2016

19th May 2016

Influential influencers – hard to find…

Reflecting on my previous blog post about research into influencers and their impact on purchase intentions, and the generally supportive reaction to the main argument of the post, that Twitter’s […]
16th May 2016

So, influencers influence. Twitter states the obvious.

In a previous life, I created a successful integrated marketing business, linking PR to above and below the line marketing. One of our offerings was the creation of data, researched […]
12th May 2016

PR Measured’s five great tips to optimise measurement

Here at TMP, we’re all about helping clients get the most out of their measurement investments. Over at PR Measured, Liam Kelly has posted a really useful set of five […]