June 2016

8th June 2016

How clients feel about communications measurement – our survey is OPEN!

We’ve been interested for some time in how clients really view their measurement programmes – whether they deliver value, how much the data is used (and useful) and what’s missing […]
7th June 2016

Finding out how clients feel about their measurement programmes…

In a former life, as a practitioner of large scale media analysis programmes for major brand owners, governments and NGOs, I found it a continuing source of frustration that we […]