Hamish Pringle offers below a critical response to a recent paper by Jim MacNamara, which outlined 8 key arguments against use of the AVE metric. Hamish brings an advertising perspective […]
The communications industry has long struggled to prove the value of its work. In part, the answer must be to do more self-evidently valuable work, but making the case beyond […]
With the momentous events of 2016 still very fresh in all our minds, the Measurement Practice team recently reflected on the implications of these events on key communications and measurement […]
Scorro i dati dell’edizione 2017 dell’Edelman Trust Barometer, uno studio internazionale sulla fiducia da parte delle persone verso il mondo degli affari, delle imprese, dei media, delle istituzioni e delle […]
