TMP offers measurement training with PRCA

TMP and PRCA partner to offer training to senior communications leaders

The Measurement Practice is excited to be partnering with the PRCA to provide a half day practical workshop entitled “Mastering Measurement for More Effective Communications”. The workshop is on the morning of the 25^th October, at the PRCA’s offices in London.

TMP Associate Colin Wheeler and Principal, Mike Daniels will be leading a practically-focused workshop designed to help participants understand just how communications measurement can empower PR professionals to deliver more effective work, demonstrate accountability and help engage other business functions more actively. We’ll cover 6 broad topics in a highly interactive half day session, relating the workshop directly to participants’ own organisations.

1. Why measurement is more than counting
2. Applying measurement to drive business performance
3. The importance of goal setting within overall business objectives
4. Choosing the right measurement model
5. Linking PR measurement to other business data (especially outcomes)
6. Measurement for corporate comms and public affairs

This will be a great opportunity for PR professionals looking to up their strategic knowledge of comms measurement. If you’d like to attend this event, there are still a few places available.

More info here: https://www.prca.org.uk/event/1773/mastering-measurement-for-more-effective-communications