Last year experts were pilloried for their failure to predict events accurately. Nate Silver, having famously correctly predicted all 50 state results in the 2012 US Presidential Election, was largely […]
We have recently seen the true potential and power of earned media content marketing. The proof came from an unexpected source, which would have been overlooked a year ago: fake news. […]
Sometimes communicators should temper their view of where they fit into the world with a note of realism. Too often PRs rush into a crisis with missionary zeal. If only the […]
We’ve seen Brexit the US presidential election, and the failure of the pollsters (and betting markets) to predict the outcomes. But I want to talk about what might turn out […]
