After many weeks of deliberation, including the necessary quota of lunches, we’re at last ready to launch The Measurement Practice. TMP is a virtual consultancy, made up of a group […]
In recent years, awards have become an important feature of the PR landscape, both here in the UK and in the US. Companies and their agencies devote considerable time and […]
I was recently asked by Sophia Karakeva CMO at DataScouting to give my views on a number of topics facing the measurement industry – the original is here. I asked […]
We decided to go all formal and issue a real Press Release! Here’s what we wrote: The Measurement Practice launches to help clients and agencies better understand the value of […]
