28th September 2017
Bridging the gap – communications measurement for the 21st century As part of AMEC’s Measurement Month, the Measurement Practice is delighted to offer all who are involved in communications measurement […]
20th September 2017
TMP and PRCA partner to offer training to senior communications leaders The Measurement Practice is excited to be partnering with the PRCA to provide a half day practical workshop entitled […]
20th September 2017
‘Bridging the Gap – Measurement for the 21st Century’ podcast series from the Measurement Practice launches as part of AMEC Measurement Month The Measurement Practice (http://measurementpractice.com/) will be publishing the […]
26th July 2017
If you have any interest in PR measurement, you’ll probably have read about a recent educational initiative from AMEC, supported by various PR associations, to make yet another final effort […]
26th July 2017
Hamish Pringle offers below a critical response to a recent paper by Jim MacNamara, which outlined 8 key arguments against use of the AVE metric. Hamish brings an advertising perspective […]
3rd March 2017
The communications industry has long struggled to prove the value of its work. In part, the answer must be to do more self-evidently valuable work, but making the case beyond […]
23rd January 2017
With the momentous events of 2016 still very fresh in all our minds, the Measurement Practice team recently reflected on the implications of these events on key communications and measurement […]
23rd January 2017
Scorro i dati dell’edizione 2017 dell’Edelman Trust Barometer, uno studio internazionale sulla fiducia da parte delle persone verso il mondo degli affari, delle imprese, dei media, delle istituzioni e delle […]