TMP’s team comprises five (soon to be six!) of the most experienced practitioners in their respective fields. I wanted to find out why my simple idea for a virtual consultancy […]
We’ve been interested for some time in how clients really view their measurement programmes – whether they deliver value, how much the data is used (and useful) and what’s missing […]
In a former life, as a practitioner of large scale media analysis programmes for major brand owners, governments and NGOs, I found it a continuing source of frustration that we […]
Reflecting on my previous blog post about research into influencers and their impact on purchase intentions, and the generally supportive reaction to the main argument of the post, that Twitter’s […]
